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Ryan Newell
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Mall of Horror » Forums » Reviews
Mall of Horror - my epitome of Ameritrash
I was browsing through a games store almost two years ago, completely unfamiliar with every single box that I picked up. I had recently decided that I wanted to venture into hobby gaming for when I had friends over, but I really had no idea where to dive in (this was before I had discovered boardgamegeek or any other information resource). But I was determined to leave that store with something and my decision was going to have to be based 100% on how intrigued I was by the box.

After about half and hour, I spotted a box featuring a blood-soaked zombie snarling at me while his undead peers shambled towards the Monroeville Mall. The taglines read Survival is in the Betrayal and Will you survive in a shattered world?

It was Mall of Horror. My search was over.



I wanted to get into hobby gaming because I had been reminiscing about how much fun I had playing games in the past. I especially enjoyed a period in my mid-20s when four friends and I would regularly drink a few too many while playing Risk until 4:00AM. I never really had much interest in winning. I had more fun forging alliances and then screwing over my partner at inopportune times. So any game that tells me that betraying your friends is a key strategy for victory sounded like sweet, sweet heaven. Add to that I'm a big fan of Romero's zombie movies (well, before Land and Diary, at least) and this seemed like an ideal candidate for kick-starting my new hobby.

My excitement for the game only compounded once I cracked it open and checked out the pieces. Those great little zombie figures and blood-stained polaroids were leaps and bounds ahead of the production design of any game I'd seen (and are still probably the best I've encountered, even after all the FFG products I've played since then). I was intrigued by the voting wheels, the hidden dice rolls, the peculiar and eye-catching board layout and, of course, the ditzy blondes. I just hoped it would play as good as it looked.



And it does! I think it's an absolutely brilliant game for marrying the perfect mechanics to match the theme. The best zombie movies aren't just about killing the undead by destroying their brains in clever, gruesome ways; they're also a statement on the tenuous devotion people have to each other and, if the social institutions that keep people in line were removed, all hell would break loose. (To use a favourite quote from Johnny Caspar in Miller's Crossing, "You're back with anarchy... right back in the jungle.") I think that the primary mechanic of negotiation and voting (with that great dual-use voting wheel) is a perfect representation of the circumstantial alliances and back-stabbing typical of zombie survival movies. Seen the Dawn of the Dead remake? Think of the power struggles between the mall security team and the rest of the survivors and how they became increasingly vulnerable to the zombie hordes. That's exactly what this game successfully recreates.

When Michael Barnes (and others, but he's the most vocal) address the differences between "Eurogames" and "Ameritrash," Michael is often accused of simply disparaging the type of strategy games that are typically made in Germany, to which Michael often responds by pointing out he's referring more to a style of play(er) as opposed to a type of game. More than any other game I've played, Mall of Horror encourages the Ameritrash style of play: trashtalk, backstabbing, secret alliances, shotguns, zombies, blood, dice, threats... It's basically the polar opposite of humdrum, solitary, and quiet games like Princes of Florence and St. Petersburg, neither of which encourages social interaction or invokes any kind of narrative. There's nothing inherently wrong with either, but they're definitely aimed at distinct audiences who are looking for very different experiences when playing games. I can enjoy a game of Princes of Florence because of its excellent design, but it's just not as comfortable a fit. These types of games often just lack that certain something that makes me want to come back for more.

Basically, they needs zombies. zombie

When people list off the quintessential Ameritrash games, the usual suspects such as Twilight Imperium, Space Hulk, and Dune are listed. I think Mall of Horror (which is a fantastic game in its own right) is a too often forgotten gem. I think it epitomizes what it means to be Ameritrash.

(And it's French. Heh.)
Last edited on 2008-08-09 13:06:17 CST (Total Number of Edits: 1)
Marc Morley
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040708
Re: Mall of Horror - the epitome of "Ameritrash"
I guess I never really thought of Mall of Horror as Ameritrash but your points are valid. I view MoH as a negotiation game, basically bartering for your character's lives and pointing fingers at the most obvious winning player. It's a fun game and worthy of more gamers attention. Put the chrome aside and you still have a very solid system.
tim Tim TIm TIM TIMMY!!
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Re: Mall of Horror - the epitome of "Ameritrash"
Great review, I have never heard of this game, thanks for pointing it out. I am loving LNOE, so this will be the next Zombie game I will look for.

Sure sounds like a perfect Ameri-trash game, just the way I like my games.

Game on'
Dan Rivera
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Re: Mall of Horror - the epitome of "Ameritrash"
Hendal wrote:
Great review, I have never heard of this game, thanks for pointing it out. I am loving LNOE, so this will be the next Zombie game I will look for.

Sure sounds like a perfect Ameri-trash game, just the way I like my games.

Game on'


Be wary however this can be a very mean game. Its most def. not a coop. Best Zombie game out there in my opinion but just know it can be mean.
Ryan Newell
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Re: Mall of Horror - the epitome of "Ameritrash"
Quote:
Be wary however this can be a very mean game.


It is mean (as far as boardgames go) but, in my experience, the only people who take it to heart are people who can be overly sensitive about anything. The alliances are so contextual ("Hey, we happen to be in the same place. Alliance?") and fleeting ("Now I'm over here. Alliance over.") that any hard feelings are a silly overreaction, really.
Scott Alden
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Re: Mall of Horror - the epitome of "Ameritrash"
I'm not sure about the categorization of this being Ameritrash. It's been a while since I played, but it seemed more of a negotiation game to me and nothing like LNOE or Zombies.
Ryan Newell
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Re: Mall of Horror - the epitome of "Ameritrash"
Aldie wrote:
I'm not sure about the categorization of this being Ameritrash. It's been a while since I played, but it seemed more of a negotiation game to me and nothing like LNOE or Zombies.
When I think of the term Ameritrash, I think mostly of the atmosphere that a game evokes. The mechanics in and of themselves are not what I would use to categorize a game, especially now that there have been so many influential games from both ends of the spectrum that can be glimpsed in the designs of most new games (such as a stronger implementation of theme on the Euro side and reduced downtime on the Ameritrash side).

MoH is a negotiation game, yes, but I think it appeals to Ameritrash gamers in particular because a) negotiation and voting perfectly complement the theme (the theme is not simply pasted on), and b) that theme is surviving a zombie attack by feeding them screaming cheerleaders.
Rod Batten
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0809
Re: Mall of Horror - the epitome of "Ameritrash"
The Barefoot Killer wrote:
The best zombie movies aren't just about killing the undead by destroying their brains in clever, gruesome ways; they're also a statement on the tenuous devotion people have to each other and, if the social institutions that keep people in line were removed, all hell would break loose. (To use a favourite quote from Johnny Caspar in Miller's Crossing, "You're back with anarchy... right back in the jungle.")


Thumbs up for an entertaining review! Especially for the great use of a Miller's Crossing quote to emphasize the major theme of zombie flicks. A tip for you, sir!
tim Tim TIm TIM TIMMY!!
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Re: Mall of Horror - the epitome of "Ameritrash"
I am pretty new here, but if Aldie is chiming in , it is a good review I would say :D

Coyotelaughs -- thanks for the heads up, since my wife won't play zombie games it is not an issue, all m y friends know I can mean mean and sneaky if it means a better chance of winning :D
Scott Alden
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Re: Mall of Horror - the epitome of "Ameritrash"
ced1106 wrote:
1. Dice. Check.
2. Excessive amounts of theme. Check.
3. Lotsa detailed plastic miniatures. Check.
4. Gratuitous violence offending the offendable. Check.
5. ZOMMMMBIEEEEESSSS. Check.

Ameritrash it is! :D


OK I stand corrected!
Fighting renegade robots since 2003
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070809
Re: Mall of Horror - the epitome of "Ameritrash"
A friend cleverly told me LNoE is the best zombie game and MoH is the best game with zombies.
Javin Lum
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Re: Mall of Horror - the epitome of "Ameritrash"
Aetheros wrote:
A friend cleverly told me LNoE is the best zombie game and MoH is the best game with zombies.


Hmm...question...don't get it.
Chris Bailey
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Re: Mall of Horror - the epitome of "Ameritrash"
This game is very similar to the euro Lifeboats. So is that ameritrash too because there's theme? Is ANY game with theme now ameritrash? Sorry, but this is just a spinoff of a german negotiation game.
Last edited on 2008-06-02 10:05:43 CST (Total Number of Edits: 1)
Ryan Newell
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Re: Mall of Horror - the epitome of "Ameritrash"
Quote:
This game is very similar to the euro Lifeboats.


I haven't played this so I can't comment. I would like to try it, though.

Quote:
Is ANY game with theme now ameritrash?


No, but I'd say any game that so effectively utilizes its mechanics to express a strong theme (particularly when the theme is surviving a zombie attack by any means necessary) will appeal to Ameritrash gamers in particular.

I also think you're neglecting how important presentation can be in modern board game design. If you're going to look past the theme and its visual representation, then, yes, I guess it is mostly just a spinoff of a german negotiation game. But, for me, the dirty details (like the cards that look like polaroids stained with bloody fingerprints) add so much.

For me, the difference between the Euro school of gaming and Ameritrash gaming is that the former play a game to experience the mechanics whereas the mechanics are a means to a thematic experience for the latter.
David Knepper
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Re: Mall of Horror - the epitome of "Ameritrash"
This game is simply "Survivor: zombie". The character that gets voted off (out of a room) ends up a Zombie appetizer! zombie

However, it does not have the zombie feel of a Last Night on Earth: The Zombie Game or even a Zombies!!! Second Edition. And, the "negotiations" mechanic doesn't seem to work that well either. There is little to actually "negotiate" in the game: who "searches the truck" (who gets the extra card); who is the Chief of Mall security (which really boils down to 'turn order' for the current turn); and who gets fed to the zombies (bash the leader or just screw another player in the room). There are almost no incentives to offer in the "negotiations" in order to convince a player to cast their vote in your favor. The rationale for "negotiations" decision making has about the same basis as that of trying to decide which villager to lynch in a game of Werewolf.

I guess that means, except for the application of zombie theme (pasted-on is kind of harsh), I've pretty much justified this as an Ameri-trash game. :D
Adam Deverell
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Re: Mall of Horror - the epitome of "Ameritrash"
I played this for the first time last night, and I thought it was going to be a typical AmeriTrash game - something like the straighforward dice chucker "Zombies".

Sorry, but the mechanics are far too abstract for this to be classified as a true AmeriTrash game. In fact it uses euro mechanics with AT theme. One of the rare breeds of "hybrid" games.

1. Dice. Check.

But the dice are only used in an abstract way to place the zombies in one of six "zones" and allow players to guess-timate where the safe rooms will be after the security guy moves. Nothing else is resolved with dice.

2. Excessive amounts of theme. Check.

Very true, but I'd say Zombies and Night on Earth have far more theme. This one actually COULD have had the theme pasted on. Not that immersive theme is always a good thing - such as in the case of Zombies!!!

3. Lotsa detailed plastic miniatures. Check.

Again, true, although only the zombies are plastic. The protagonists are WOODEN and BRIGHTLY COLOURED! Much like Fearsome Floors (which this game reminded me of).

4. Gratuitous violence offending the offendable. Check.

Nope, very little violence (except the graphics). It is more like Quo Vadis? or Europa 1945-2030 in which you vote to get rid of opposition discs from the game. The weapons simply remove zombies from the board, there's no dice rolling or attempts at head splattering.

This was a fun game that had neither hardcore negotiation OR full on AT mechanics (as described in various posts above), but instead relied on a bit of luck in guessing where to send your guys in the hope zombies would be visiting other places in the Mall. It seemed to be more about simple calculation and some decent guess work.

Nothing wrong with that - just that the subheading in this review ("The epitome of AmeriTrash") is completely misleading for those looking for a 100% AT game.
Last edited on 2008-07-17 05:47:56 CST (Total Number of Edits: 1)
Ryan Newell
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Re: Mall of Horror - the epitome of "Ameritrash"
red_gamster wrote:
...the subheading in this review ("The epitome of AmeriTrash") is completely misleading for those looking for a 100% AT game.
I wish I saw this when you posted it because this discussion probably won't go any further by now, but...

I fully agree that my title can be misleading -- and maybe I cheated a bit by using a provocative title like that to get people to read the review -- but I also think I justify it with the points I made in the review and my other comments in this thread.

I understand that many people wouldn't agree with my classification of Mall of Horror as an Ameritrash game. I think more people would agree with you that its a hybrid of a theme that appeals to Ameritrash fans and what could be considered Eurogame mechanics. Labeling games into genres according to a checklist of mechanics is problematic for me because there's much more to most games than just mechanics that add to the experience.

When I think of what defines a Euro, I think of cerebral games that primarily aim to challenge the players' minds. Ameritrash games tend to have a broader goal, appealing to their guts and their heart as well as their mind. Sure, Mall of Horror doesn't have dice rolls for combat and the wooden character discs have little character to them. But I've never played another game (except maybe Risk) that could trigger as many emotions from the players -- ranging from glee to desperation to being severely pissed off, and usually all experienced by the same person -- as Mall of Horror.

I suppose I could have phrased the title as a question (can I edit the title? hmmm...) to make it clearer that it's my opinion and based on my criteria which might not match the reader's definition of Ameritrash.

EDIT: changed the subtitle to "my epitome of Ameritrash."
Last edited on 2008-08-09 13:10:53 CST (Total Number of Edits: 3)
Old School Gamer
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I just finished playing my first (and second) game of MoH. The game surprised me. Not at all what I expected. I had not read any prior reviews of the game and expected a gore fest - dungeon crawl in the mall. NOT AT ALL what transpired. We played with 3 players and there was lots of negotiation/alliances/advanced planning taking place. We all really enjoyed the game and put it in our "good" category of games.

The components were good not great (the colored pips from the included dice were actually falling out as we rolled the dice - I haven't have that happen in a long while - where's the dice crayon I used way back in the day of the original D&D dice?). The rules were concise and relatively short (perhaps a little more clarity would have been helpful). We already ran into a circumstance with just 2 played games that required a ruling on the field by the players. The game mechanics appeared well play-tested (despite the above) although perhaps the role of chief of security is too easily controlled by limited players. The mechanics were very good - simple yet multi-layered. There were just enough possibilities to challenge you yet not too many to overwhelm. The stated average playing time of 60 minutes was pretty accurate. The sophistication of the game was excellent - it could be played by a newbie yet still be enjoyed by a wily longbeard (although having similar talents at the table ensures a better game - rarely not the case).

As for this game being the epitome of Ameritrash...I agree with red_gamster...this is a VERY misleading nomer. I boil down the basic difference between Eurogames (which I really label in all fareness as "Eurotrash") and Ameritrash as to the degree of randomness. Eurotrash tries to limit randomness and Ameritrash wallows in it. I would rate this game as more limiting in its random events. You rather carefully plan your strategy to avoid the zombies. Although guns, grenades, and axes are available for use in the game there is no slaughter fest and no rolling dice to hit/damage/maim/dismember. You loose your playing pieces more as a controlled/calculated inevitable move then a screaming suicide attack. You play as a general in the tactical room more then as a soldier on the field. Having played with only 2 other players I could see where this might change with more players. I could understand where the decisions of many players ahead of you might explode the possibilities and make advanced strategy a pointless exercise. Then the degree of randomness increases and the swing toward Ameritrash occurs.

Yet my basic gestalt is that MoH is a thinking man's zombie game and not a "DIE, ZOMBIE, DIE" game. And it is a good one! Get it!

P.S. My group agrees that a good one-two punch would be a game of MoH followed by Gloom.
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