Thunder Alley

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Thunder Alley Comes to Kickstarter

Jeff Horger
United States
Columbus
Ohio
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As of this morning Thunder Alley has gone live on Kickstarter. My first debt of gratitude has to go to the original 298 backers of Thunder Alley that pre-ordered before the Kickstarter launched, their core support has led me to believe in the game and that it can be successful. I would also like to thank Gene, Tony and the honchos at GMT for believing in Thunder Alley enough to allow me to take a shot in this “other” crowd-funding system. I won’t speak for the company but it is my hope that this effort can be a win-win for GMT. Using Kickstarter opens up a new way to reach a broader market and some percentage of that broader market might take a second look at GMT’s core offerings. You should understand by now that Carla & I are outliers in the GMT stable of designers. We don’t do straight wargames but we do believe in the games we do produce. Thankfully GMT does as well. That puts us in a unique position where core demographic at GMT may overlook some of our games due to the theme. But we are very loyal to the brand. They gave me my first break and as long as they back our games we want work with them.

Working through Kickstarter was not in the cards from the beginning. But earlier this fall, when it became apparent to all of us involved that Thunder Alley was moving too slowly toward the cut in the P500 and that something needed to be done. The fact that we settled on Kickstarter is actually still quite surprising to me. In the end Carla & I completely believe in the game. Thunder Alley is unique in many facets and in our opinion is a very fun game. It deserves to be produced and Kickstarter is the best chance for it to see the light of day before the end of the decade. We mean no disrespect to the great GMT P500 supporters, in fact I am one myself. But we truly hope that all of you understand that we have no desire to hurt the P500, it is just that in this specific instance for this particular game, a different model was called for and thus we take the plunge.

If you look at the Kickstarter page you can see a number of backer levels. The first one is expansion tracks. Right now these are only available through the Kickstarter campaign and it is a way to allow people that have already made the P500 commitment to support the Kickstarter. I assume (so take that for what it’s worth) that if the Kickstarter is successful, the tracks may find their way to the P500 so I don’t want to claim that they are exclusive. It is both our goal and GMT’s goal to have everything available for all buyers. Note also that none of the backer levels do anything to change the game, they are all vanity rewards that allow you to be a part of the game without changing any of the aspects of play. We have also decided to be conservative on our stretch goals. The game is very tight as is and there is very little that we can add to the game without altering the play of the game. If we are very successful we will revisit this aspect but as of now we believe in the game and feel that a collection of frills are unnecessary. We also don’t want to add anything that would cause any delays in completing the game. After all, the main objective of this campaign is simply to get the game produced.

The project can be found at:
http://www.kickstarter.com/projects/252813679/thunder-alley

Thank you for your support,
Jeff & Carla Horger
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12 Comments
Subscribe sub options Tue Nov 20, 2012 10:28 am
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