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How-To Publish Games, The Tasty Minstrel Way

Tasty Minstrel Games was started in early 2009 with initial releases (Homesteaders and Terra Prime) coming out in January 2010. Despite many problems to overcome, TMG quickly grew in popularity. This blog is meant to make some of TMG's business practices open source.
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Choosing a Manufacturer - Learn From My Expensive Mistake

Michael Mindes
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When people ask me what I do, I typically respond that I provide financial advice and that I publish board games... I can see the intrigue in their eyes as they look baffled and ask, "What do you mean a board game publisher?" or "How did you get into that business?"

The answers to both are simple and basic. As a board game publisher, I do the following:

*Evaluate other people's game designs for potential publication (most of this is handled by Seth Jaffee)
*License the Intellectual Property of a game designer
*Put the game through our development process (most of this is handled by Seth Jaffee)
*Get artwork made
*Get the game manufactured
*Get the game shipped to the United States
*Market the game to consumers and retailers (This is where my personal skills most help Tasty Minstrel Games)

The answer to how did you get into that business is simple, "I just decided to do it and got started."

Manufacturing

Learn from my mistake, my very expensive mistake. I figured that if I could communicate directly with a factory in China, verify their previous products were produced well, and continually work with them that I would be able to produce my games at a lower cost and gain a competitive advantage.

Good theory, horrible reality. I will spare you the gory details, but all of the following happened:

*Seth and I flew to the warehouse to perform quality control after the fact. Cost = 2 flights, 5 hotel nights, and a week away from my day job and family.
*Hundreds of replacement parts and pieces sent out. The USPS bill was ridiculous.
*Lost about 40% of the print run to mold anyways.
*Homesteaders withstood the problems on the strength of the game.
*Terra Prime which is an excellent game could not withstand the pressures of bad manufacturing.

I wanted to puke. I wanted to quit. I considered putting all of the games on liquidation as soon as I found out and stop publishing games. It was devastating.

Imagine this, you spend the 4 years prior to starting your publishing company talking to your wife about how you want to do it. You then spend about 8 months working hard to get the artwork, legal, manufacturing, and so forth done. You spend a large percentage of your savings. Now the moment arrives when you see your games for the first time (BGG.con 2009 no less) and the games are not properly collated and they were clearly boxed up wet.

It was devastating. Then the next year, you give away the remaining stock at BGG.con (2010), because it is that or throw it in the trash. You realize that more of the games are damaged. People come up to you asking about what to do about the door prize game they got which is moldy.

It was devastating. I do not even like thinking about it now. Anyways, learn from my mistake and use what I like to call a manufacturing liaison.

Manufacturing Liaison

This is simply a company that works with a factory for you and on your behalf to produce your games for you. This will not surprise most people, but it surprised me, manufacturing is a complicated process.

Board games manufacturing is also complicated, since there are so many parts required which have to come from different places and each part can be made of different materials.

That is why you need a company which has people on the ground working with and supervising factories. Clarifying materials to be used, getting quotes, coordinating shipping, and so forth.

The value that they bring and reduced risk of problems is worth the premium paid for their services. I have used both:

*Panda Game Manufacturing
*Grand Prix International

And I am very pleased with the results from both.

Conclusion

Please, learn from my mistakes and go straight to a manufacturing liaison for the production of your games. It will cost you more up front, but in the long run will cost less to pay them for their expertise and improved quality!
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Subscribe sub options Mon Aug 29, 2011 1:00 pm
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The Grouch
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I hope you aren't giving up on Terra Prime, Michael. It is indeed an excellent game, which I think is immediately evident on one's first play. I know you had a few sales of it at RicCon last year just from the single game of it I ran. If there were some way of generating the same buzz about it as you did for Eminent Domain, I think you'd end up with the same eager fan base.
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  • Posted Mon Aug 29, 2011 2:01 pm
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I agree that TP is a good game. I would suggest some sort of "fence" to be placed around the tiles after they are placed so that they don't slide around (like Mayfair added to the latest edition of Catan).
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  • Posted Mon Aug 29, 2011 2:21 pm
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I'm not sure Michael knows the meaning of "give up." Not many people could come through that with the integrity Tasty Minstral Games has and with their heads held high. I own both Homesteaders and Terra Prime and they are great games! I'm looking forward to Eminent Domain and hope it does well for them. They deserve to enjoy the rewards of hard work for a change without any extra hassles!

Kraken Fan #69


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  • Posted Mon Aug 29, 2011 2:23 pm
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Everyone wants to be Chad Thriftington III
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I constantly hear that manufacturing in China is cheaper than anywhere else (and I don't doubt it). However, I would be interested in seeing some hard numbers comparing the manufacturing, shipping, cost of a liason and loss of damaged product to the cost of doing the same business either in the States or Germany.
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  • Posted Mon Aug 29, 2011 2:34 pm
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Kenny VenOsdel
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Love Homesteaders, love Eminent Domain, like Terra Prime.

TP wasn't a total flop but I do agree with Michaels assessment that it suffered a lot due to the issues he stated. It would be hard to rebuild a buzz for a game that had such a tough start out of the gates. The big issue is whether or not its worth the risk to invest more money into a second print run, which would be necessary, if the buzz about the game was killed by the first production issues. If I recall TMG was even on the fence about a second edition of Homesteaders for awhile and that game's buzz was much bigger than TP's.
 
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  • Posted Mon Aug 29, 2011 4:21 pm
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Michael Mindes
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kvenosdel wrote:
Love Homesteaders, love Eminent Domain, like Terra Prime.

TP wasn't a total flop but I do agree with Michaels assessment that it suffered a lot due to the issues he stated. It would be hard to rebuild a buzz for a game that had such a tough start out of the gates. The big issue is whether or not its worth the risk to invest more money into a second print run, which would be necessary, if the buzz about the game was killed by the first production issues. If I recall TMG was even on the fence about a second edition of Homesteaders for awhile and that game's buzz was much bigger than TP's.


As Seth says, that is one of the things Kickstarter is for. So, we'll see.

okiedokie wrote:
I constantly hear that manufacturing in China is cheaper than anywhere else (and I don't doubt it). However, I would be interested in seeing some hard numbers comparing the manufacturing, shipping, cost of a liason and loss of damaged product to the cost of doing the same business either in the States or Germany.


Without going through the USA or Germany, I do not have such numbers. However, with the Euro to Dollar conversion (last time I checked) it was about a 50% premium to print with Ludo Fact.

As with the United States, I had trouble finding printers that I had confidence in. Which as a proud American was bothersome to me, and now I have existing manufacturing relationships.
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  • Posted Mon Aug 29, 2011 4:56 pm
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Ted Alspach
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Panda is fantastic to work with. They're determined to ensure that games are the highest quality possible, too. I'm getting products from them this year that *exceed* that of Ludofact, considered the #1 manufacturer in Germany!

The samples I have are incredible. I can't say enough about them.
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  • Posted Mon Aug 29, 2011 5:31 pm
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Terra Prime deserves a second chance. I have wanted to do a review of it for awhile but my components are so hashed up that I always thought it would be a disservice to the game instead of helping it.

I haven't played it in a bit, but when we did we did a lot of substitution for the stuff I had to throw away.

Please reprint! I would buy it in a heartbeat.
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  • Posted Mon Aug 29, 2011 5:31 pm
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Paul Smith
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I'm glad you didn't quit. Despite the bad production of Homesteaders I had to get my own copy after my 3rd play. I'm excited to upgrade it to the 2nd edition.

Keep it up!
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  • Posted Mon Aug 29, 2011 5:54 pm
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Everyone wants to be Chad Thriftington III
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What things occured that took away your confidence in American printers?
 
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  • Posted Mon Aug 29, 2011 6:25 pm
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Michael Mindes
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okiedokie wrote:

What things occured that took away your confidence in American printers?


When I was looking, I could not find them. Or rather the ones that I could find did not even take enough pride in their websites to update them from an early 90's hacked html look. I could not afford to have that attention to detail to spill onto my games.

Now I have an existing and quality working relationship with Panda Game Manufacturing and Grand Prix International.

At this time, I have no need for additional printers.
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  • Posted Mon Aug 29, 2011 6:44 pm
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UndeadViking wrote:
Terra Prime deserves a second chance. I have wanted to do a review of it for awhile but my components are so hashed up that I always thought it would be a disservice to the game instead of helping it.

I haven't played it in a bit, but when we did we did a lot of substitution for the stuff I had to throw away.

Please reprint! I would buy it in a heartbeat.


I agree. It's a shame about the components and Terra Prime decent game that didn't get a fair chance. Instead of just a reprint though, I'd like to see a "second edition" with more upgrades and stuff. Also, the pink energy cubes have to go. I remember the prototype had some red, translucent cubes that were really cool. When I played Terra Prime recently I raided my copy of Dungeon Lords and used the red cubes from that for the energy cubes.
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  • Posted Mon Aug 29, 2011 7:17 pm
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Thomas Taylor
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My father in law owns a printing/repro house. I wonder how much he would need to add to get into the USA boardgame printing biz.
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  • Posted Mon Aug 29, 2011 7:19 pm
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Everyone wants to be Chad Thriftington III
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Sounds like the most important thing is not the quality of his printing work, but what his website looks like. shake
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  • Posted Mon Aug 29, 2011 7:44 pm
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Seth Jaffee
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meskue wrote:
UndeadViking wrote:
Terra Prime deserves a second chance. I have wanted to do a review of it for awhile but my components are so hashed up that I always thought it would be a disservice to the game instead of helping it.

I haven't played it in a bit, but when we did we did a lot of substitution for the stuff I had to throw away.

Please reprint! I would buy it in a heartbeat.


I agree. It's a shame about the components and Terra Prime decent game that didn't get a fair chance. Instead of just a reprint though, I'd like to see a "second edition" with more upgrades and stuff. Also, the pink energy cubes have to go. I remember the prototype had some red, translucent cubes that were really cool. When I played Terra Prime recently I raided my copy of Dungeon Lords and used the red cubes from that for the energy cubes.

Yeah, the translucent red cubes are much more cool. I was very disappointed when I opened one of the final copies to find the pink atrocities inside.

I do have plans for a 2nd Edition of Terra Prime, with the expansion stuff included, if I can convince Mike it's worth printing for 2012!
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  • Posted Mon Aug 29, 2011 7:53 pm
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okiedokie wrote:
Sounds like the most important thing is not the quality of his printing work, but what his website looks like. shake


No, just that if I find a bad website. Something that looks like it is 15 years out of date at least, then why should I have any confidence in the product?

This is the year 2011. I fully expect that I lost sales initially because the old TMG website was atrocious. That is one of the reasons that it got updated early in this year.

Not to mention at the time, many of the "hey we manufacture this game" examples looked like crap on the site and were for games I never heard of. In the end, I found good manufacturers that I am comfortable working with, and that is hat is important to me.
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  • Posted Mon Aug 29, 2011 7:56 pm
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Thomas Taylor
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okiedokie wrote:
Sounds like the most important thing is not the quality of his printing work, but what his website looks like. shake


http://www.adsrepro.com/
 
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  • Posted Mon Aug 29, 2011 7:56 pm
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FWIW, I think the components in my Terra Prime are salvageable (just gotta leave 'em out in the sun for a while longer) even though the box is kind of disgusting.

Not sure yet about my Homesteaders though.
 
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  • Posted Mon Aug 29, 2011 8:09 pm
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Everyone wants to be Chad Thriftington III
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I think it is very odd that you are lamenting the fate of Terra Prime on one hand, but not even investigating the printing capabilities of printers based solely on the appearance of their website. I guess that I do judge a book by its cover but I have also done business with:

* A fencing company that doesn't have a website
* A tile layer that doesn't have email
* A restaurant that doesn't have a telephone
* Another restaurant that doesn't have a website other the address of their business.

When I asked about these backwards ways the answer I usually got was "We don't need to do that. We have all the business we can handle and then some."

On top of that, they do great quality work.

I guess the point I was trying to make is that you might have missed the perfect printer because the guy was more interested in printing than delving into (or paying someone to create & maintain) a website.

Now if the website was full of grammatical errors, I could understand it and I also realize that you would use a website to get information. But I think you missed the boat by dismissing them based solely on the website.

In the end, I'm glad you found a fit in a printer.
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  • Posted Mon Aug 29, 2011 8:23 pm
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He didn't miss any boat. The Printer would have missed the boat by not having a reasonable website.

This is potentially less important for a local contractor or restaurant.
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  • Posted Mon Aug 29, 2011 8:31 pm
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lfisher wrote:
He didn't miss any boat. The Printer would have missed the boat by not having a reasonable website.

This is potentially less important for a local contractor or restaurant.


Significantly. Finding a manufacturer that will do quality work in a super targeted niche like hobby board games is like finding the right needle in a needle stack.

If they have plenty of business, then good for them. However, there was no way I would end up finding them!

Tygo wrote:
okiedokie wrote:
Sounds like the most important thing is not the quality of his printing work, but what his website looks like. shake


http://www.adsrepro.com/


ADS Repographics site is more than sufficient. The site below is the exact one that I was thinking of...

http://www.boardgamedesign.com/pages/main_org.htm
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  • Posted Mon Aug 29, 2011 8:46 pm
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Michael,

This is a broader manufacturing question that you may or may not have investigated: are you aware of any independent third parties that can verify that a given Chinese manufacturer (or in your case, the manufacturers utilized by a manufacturing liaison) is, to put it bluntly, not running a sweat-shop? ie, the workers have safe working conditions, are being paid an acceptable wage for their work, etc? As a consumer, I'd be extremely uncomfortable knowing my games (or any Chinese-manufactured merchandise that I buy) is being made by workers who are being abused or exploited. As a publisher, I feel that it's my obligation to ensure I'm not working with manufacturers that exploit their workers. Have you come across any ways to obtain this information, short of taking a trip to China to see for yourself?
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  • Posted Mon Aug 29, 2011 9:07 pm
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Michael Mindes
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jwarrend wrote:
Michael,

This is a broader manufacturing question that you may or may not have investigated: are you aware of any independent third parties that can verify that a given Chinese manufacturer (or in your case, the manufacturers utilized by a manufacturing liaison) is, to put it bluntly, not running a sweat-shop? ie, the workers have safe working conditions, are being paid an acceptable wage for their work, etc? As a consumer, I'd be extremely uncomfortable knowing my games (or any Chinese-manufactured merchandise that I buy) is being made by workers who are being abused or exploited. As a publisher, I feel that it's my obligation to ensure I'm not working with manufacturers that exploit their workers. Have you come across any ways to obtain this information, short of taking a trip to China to see for yourself?


I am unaware of any such 3rd parties.
 
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  • Posted Mon Aug 29, 2011 9:13 pm
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okiedokie wrote:

What things occured that took away your confidence in American printers?


Chad, Michael's "bad websites" comments notwithstanding, I think most publishers would love to do business with US printers if possible (including Michael, I'm sure). But are there actually any printers in the US who are capable of doing game production to European quality standards, and who have a demonstrated reputation for having repeatedly done so? If you know of any, it would be a great topic for a thread separate from Michael's post. My hunch is that US printers would cost more, even with the shipping costs from China factored in, BUT the decrease in lead time and customs delays associated with shipping across the Pacific could provide a significant advantage, which, though difficult to quantify, would certainly result in goodwill from buyers. (This would be especially true for publishers that sell via pre-order campaigns; being able to provide timely and predictable delivery will make people more likely to support such a campaign, and the 'Made in the USA' label might provide an intangible selling point as well).
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  • Posted Mon Aug 29, 2011 9:16 pm
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I think that was what I was trying to quantify. Here are what I see as the downsides to publishing in China:

* Language barrier
* Time to ship actual product
* Low quality control (mold, petroleum smell in ink, bad punches, warped tiles)
* Possibility of slave labor
* Product piracy (there have been photos here on the geek of warehouses of bootleg copies of games)
* Loss of reputation and cost of replacement due to mold (I had to get replacement parts for Duel in the Dark and my BGG 'prize' copy of Homesteaders was such a mess I just threw it away)


Here are the downsides that I see to printing in the US:

* Takes a long time to locate a printer that can do the work
* Cost

I've been mulling around a game design in my head (who isn't nowadays?), but one thing that I'm willing to die on my sword for is that it is printed in the US. Granted, in it's current incarnation, it's only a card game, but it is essentially about a centerpiece of America and I think it would be extremely tasteless to print it overseas.
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  • Posted Mon Aug 29, 2011 9:28 pm
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The piracy is just as easy even without manufacturing in China. The bottom line is that scanners are good enough and they only need a handful of copies of the game to get everything they need to be IP Pirates.
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  • Posted Mon Aug 29, 2011 9:32 pm
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jwarrend wrote:
okiedokie wrote:

What things occured that took away your confidence in American printers?


Chad, Michael's "bad websites" comments notwithstanding, I think most publishers would love to do business with US printers if possible (including Michael, I'm sure). But are there actually any printers in the US who are capable of doing game production to European quality standards, and who have a demonstrated reputation for having repeatedly done so? If you know of any, it would be a great topic for a thread separate from Michael's post. My hunch is that US printers would cost more, even with the shipping costs from China factored in, BUT the decrease in lead time and customs delays associated with shipping across the Pacific could provide a significant advantage, which, though difficult to quantify, would certainly result in goodwill from buyers. (This would be especially true for publishers that sell via pre-order campaigns; being able to provide timely and predictable delivery will make people more likely to support such a campaign, and the 'Made in the USA' label might provide an intangible selling point as well).


There are some threads on this

a recent one was
are there any "made in usa" boardgames?
 
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  • Posted Mon Aug 29, 2011 9:42 pm
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okiedokie wrote:
one thing that I'm willing to die on my sword for is that it is printed in the US.

I'll note that Michael said the same thing when he started out. It turned out not to be feasible.

Panda oversees their factories (Richard travels there personally), they speak Chinese, being Canadian, they also speak English, and they have built an excellent reputation. I am happy to be working with them.

I recommend against working directly with some Chinese factory, for some of the reasons you list (as well as others, like if you get a bum deal, there's really no recourse).
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  • Edited Mon Aug 29, 2011 10:09 pm
  • Posted Mon Aug 29, 2011 10:08 pm
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Mike Lee
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Hello!

I know of a 3rd party that can verify the working conditions of our factory:

Zev from Z-Man Games actually visited me in China this year and I gave him a tour of our operations.

I showed him all the steps of our manufacturing process so he could understand how we create a game such as Merchants & Marauders from the pre-press and tooling stage, all the way to our quality control and final assembly stage.

We give our workers a fair salary, clean work environment, and some of them have even started to enjoy games



Cheers,
Mike (owner of Panda Game Manufacturing)
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  • Posted Tue Aug 30, 2011 3:09 am
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Everyone wants to be Chad Thriftington III
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Thanks for the input Mike. I'm glad to know about the wages and the working conditions.
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  • Posted Tue Aug 30, 2011 2:30 pm
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Ze Masqued Cucumber
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My 2cts:
I fully agree with Michael, trying to deal directly with a chinese manufacturer is shooting yourself in the foot. You need offices there, or a liaison company.

okiedokie wrote:
I've been mulling around a game design in my head (who isn't nowadays?), but one thing that I'm willing to die on my sword for is that it is printed in the US. Granted, in it's current incarnation, it's only a card game

Then, maybe it's economically realistic.
The main advantage of manufacturing in low-cost countries is cost (obviously), this cost being mostly related to hourly rates of people. When the manufacturing of a given product is fully automated, cost is +/- similar anywhere on the globe. With a "classical" boardgame, I guess there are assembly steps that are pretty hard to automatize (such as putting the chits in bags, putting the bags in the insert, etc).
With a pure card game, the manual assembly steps can be reduced to a minimum. So it might be economically realistic to manufacture it in the US (or any other so-called high-wage country). Provided you find a company that has the expertise in card manufacturing and is willing to produce small runs, of course...
Disclaimer: I just made a parallel with my own work experience in industrial products, and my graphic chain knowledge is a tad rusty, so I might be wrong when applying this to boardgames
.
 
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  • Posted Tue Aug 30, 2011 2:59 pm
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Can I just say, er, write something?

Tasty Minstrel has not much to gain and a whole lot to lose by airing these kinds of details on the "trials and tribulations" of modern boardgame publishing. It would seem that they are quite willing to risk a fair amount public humiliation (and potential competitive edge) in order to educate other "budding entrepreneurs." Am I the only one that finds that attitude just too cool for words?

Anyhow, thanks guys.

Tim

P.S. Of course, the cynic in me understands that the blog is also a marketing tool, but it's the "good" kind of marketing: the kind that focuses on building bridges between producers and consumers, rather than the kind that simply panders to consumer buying habits.
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  • Posted Tue Aug 30, 2011 4:24 pm
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Michael Mindes
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armor_11 wrote:
Can I just say, er, write something?

Tasty Minstrel has not much to gain and a whole lot to lose by airing these kinds of details on the "trials and tribulations" of modern boardgame publishing. It would seem that they are quite willing to risk a fair amount public humiliation (and potential competitive edge) in order to educate other "budding entrepreneurs." Am I the only one that finds that attitude just too cool for words?

Anyhow, thanks guys.

Tim

P.S. Of course, the cynic in me understands that the blog is also a marketing tool, but it's the "good" kind of marketing: the kind that focuses on building bridges between producers and consumers, rather than the kind that simply panders to consumer buying habits.


I fully believe that an era of new board game entrepreneurs will have a positive effect on the industry, which will also benefit myself directly both as a consumer of board games (although I mainly consume prototypes right now!) and publisher.

As for what Tasty Minstrel Games has to gain is fans that are also alpha gamers, and what alpha gamer doesn't want to design a game and have it published or do the publishing themselves? As I said in the post "Reducing Risk and Publishing For Hits", I am looking to make hit games.

Fundamental to that is the virally spreading of the game, which is predominantly done by alpha gamers. So, while it is "cool", it is also an "altruistically selfish" endeavor. But, it is not time for me to get into the lack of real altruism.
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  • Posted Tue Aug 30, 2011 4:47 pm
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Surya Van Lierde is pure Eurosnoot and proud of it!
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I would like to jump in here and add my support for a second edition of Terra Prime. I really like the game a lot. My copy was quite alright component wise, I think I got lucky If a second edition is released with that expansion included, I'll be sure to add it to my collection!
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  • Posted Wed Aug 31, 2011 10:27 am
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Dave Kudzma
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DrMayhem wrote:


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  • Posted Wed Aug 31, 2011 3:32 pm
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Seth Jaffee
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For future reference, apparently LudoFact has a US rep... http://www.ludofact.de/cms/front_content.php?idcat=52
 
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  • Posted Wed Aug 31, 2011 7:56 pm
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Mr. Ron
United States

California
Very interesting discussion that I find both troubling and amusing. So, I thought I would add my two cents. My company, Paragon Packaging, a US board game manufacturer, has been in business for 90 years and I personally have been making board games since 1984, as far as I know longer than anyone else in the business at this stage. Our website, www.paragonpackaging.com, was created in this millennium. There are not too many US board game manufacturers left, although there has been a worldwide proliferation since the days when we jumped in. Then, there were few, and people laughed at manufacturing in China.

Seriously, we manufacture a quality product that's consistent, and we deliver when we say we'll deliver. We don't murder the pricing, we're fair. "Cheap" breeds inconsistency. You all know that. I firmly believe our quality is the best American-made board game, and that's a standard I set many years ago. We custom mold small game parts in the USA, plastic or zinc, including sculpting and dimensional drawings from original concepts. Our standard production lead time is relatively quick.

As many have experienced, USA manufacturing for smaller orders is not competitive with China production. Different models, different value propositions. If price, therefore, is the primary consideration and is also number two, three, and four, it is better to go offshore, with the caution noted most accurately in other posts.

If your primary goal is to have a USA-made product, and I hope most Americans will at least give that some consideration, I personally am always willing to talk about it. We obviously can't help everyone just due to time and logistics, but I'll at least give anybody some time, patience, and understanding.
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  • Posted Thu Sep 1, 2011 8:28 pm
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Georg von Lemberg
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DrMayhem wrote:
okiedokie wrote:
Sounds like the most important thing is not the quality of his printing work, but what his website looks like. shake


No, just that if I find a bad website. Something that looks like it is 15 years out of date at least, then why should I have any confidence in the product?

This is the year 2011. I fully expect that I lost sales initially because the old TMG website was atrocious. That is one of the reasons that it got updated early in this year.

Not to mention at the time, many of the "hey we manufacture this game" examples looked like crap on the site and were for games I never heard of. In the end, I found good manufacturers that I am comfortable working with, and that is hat is important to me.


Good advice on the Chinese manufacturing, but as to local printers, if you were going to them for web design I could see your concern. But what if their printing is high quality? I work with several suppliers who are not even sure what a web site is, let alone know how to build a good one, but they are at the top of their game in the particular service they provide (and at a very reasonable cost).
 
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  • Posted Mon Sep 5, 2011 2:29 am
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Seth Jaffee
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gvonl wrote:
DrMayhem wrote:
okiedokie wrote:
Sounds like the most important thing is not the quality of his printing work, but what his website looks like. shake


No, just that if I find a bad website. Something that looks like it is 15 years out of date at least, then why should I have any confidence in the product?

This is the year 2011. I fully expect that I lost sales initially because the old TMG website was atrocious. That is one of the reasons that it got updated early in this year.

Not to mention at the time, many of the "hey we manufacture this game" examples looked like crap on the site and were for games I never heard of. In the end, I found good manufacturers that I am comfortable working with, and that is hat is important to me.


Good advice on the Chinese manufacturing, but as to local printers, if you were going to them for web design I could see your concern. But what if their printing is high quality? I work with several suppliers who are not even sure what a web site is, let alone know how to build a good one, but they are at the top of their game in the particular service they provide (and at a very reasonable cost).

Michael's point wasn't that the suppliers weren't good, but that he wouldn't know it because of poor marketing (i.e. he was unable to find a U.S manufacturer he was comfortable with).

Also, TMG did not want to deal directly with various suppliers and assemble games ourselves. So the service Michael was looking for was a 1-stop shop. I don't know if that matters, but I just wanted to clarify because a wood supplier (for example) could be the best ever, but if they can't also manufacture the box and punchboards and rulebooks (etc), then that's not exactly very helpful.
 
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  • Edited Tue Sep 6, 2011 2:40 am
  • Posted Tue Sep 6, 2011 2:38 am
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