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Deceptive Merchandising? Amusing Lessons From Promotional Pictures Of Games

Ender Wiggins


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When browsing the images for the game Celtica some time ago, I couldn't help but notice that there were only two or three pictures of people actually playing the game. The contrast between a promotional picture from the publisher and a real-world picture from a gamer couldn't be more striking! Here are those two photos:

The kinds of people that the publishers want us to think play Celtica:



The kinds of people that actually do play Celtica:



Wow. Talk about bringing us down to earth and back to reality! Or is this like a before-and-after series, the second picture showing us how things turned out 10 years later in the real world, when the men have acquired beards and bellies, and lost both the glamour and the girls?

There's a lot of scary things about those photos! And I'm not just talking about the facial hair on display in the second picture. Or even the non-conformist people types in the background! No, let's also talk about that first picture! Isn't it disturbing that they've made the box lid look so ... big (compare with the second picture)? And that they've generously awarded it so much space on the table, forcing all the good-looking gamers (models?) to be cramped together at close quarters in less than optimal game-playing conditions? Now look at how they're holding their cards, particularly Mr Blue-Shirt ... And check out who is gazing at who - what exactly is the relationship between the four of them anyway?

Just what is it that the publishers want us thinking when we look at promotional pictures like the one for Celtica? And how far removed is this from the reality of game night at Bob's, or the scene pictured in the second photo of real-life gamers?

The kinds of people that play Haggis

On the other hand no promotional picture could quite do justice to the roller-coaster emotions of a real-life gaming session of Haggis that I enjoyed on Valentine's Day with my darling wife. What a fantastic two-player card game this is! While the spartan artwork on the box cover oozes elegance and class, it gives no indication of the surprisingly tense gameplay that lies therein. I won't repeat all the excitement here, but just direct you to my session report, which should make for an entertaining read.

Read the full story: mb The perils of serving Haggis for a date-night on Valentine's Day: an eyewitness report


Join the discussion: What other rash and grossly unjustified conclusions can we come to about Celtica and the people playing it based only on these two photos? Let speculation run rife! Which of these groups would you rather game with, and why? And what are some of the most amusing board game promo pictures you've come across?
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Subscribe sub options Thu Feb 17, 2011 10:35 am
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Jarvis
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Quote:
And what are some of the most amusing board game promo pictures you've come across?


Hope you'll allow a video comparison.


Crossfire advertisement depicting the most epic game ever:





And then some actual gameplay, which is significantly less epic.

[youtube=2NI2KvbFg_M&NR=1]

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  • Posted Thu Feb 17, 2011 1:45 pm
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Jeff Lingwall
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That's hilarious. The actual gender distribution is probably more correct in the second photo- I wonder why gaming is so male-dominated, even though it is a very social experience.
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  • Posted Thu Feb 17, 2011 1:46 pm
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ZƩ MƔrio
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jlingwal wrote:
That's hilarious. The actual gender distribution is probably more correct in the second photo- I wonder why gaming is so male-dominated, even though it is a very social experience.


And that depends. Around here at least a third of the groups' members are female.
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  • Posted Thu Feb 17, 2011 2:13 pm
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J. Jefferson
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I always just assumed that promotional photos accurately depict gaming in Europe, where I further assumed that games attract a svelte and beardless crowd.

Here's one of my favorites, from the back of the game Quarto:


Why are they all sitting on the same side of the table? Why are the women and the girl staring so lecherously at the woman handing the boy the game piece?
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  • Posted Thu Feb 17, 2011 3:32 pm
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Tim Mierz
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While the spartan artwork on the box cover...


That's funny, I would've called it tartan artwork.
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  • Posted Thu Feb 17, 2011 3:47 pm
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You keep bringing this up:

Deceptive merchandising? An amusing pictorial lesson about promotional pictures from game publishers

If I have to start defending my beard again I might cry.
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  • Posted Thu Feb 17, 2011 3:57 pm
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ZƩ MƔrio
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Benjro wrote:
If I have to start defending my beard again I might cry.


A red beard is cool anytime, anywhere.
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  • Posted Thu Feb 17, 2011 4:05 pm
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Quote:
What other rash and grossly unjustified conclusions can we come to about Celtica and the people playing it based only on these two photos?


It looks like I'm about to take a bite out of the box. So I conclude that gamers can become hungry enough to eat games at conventions. Thankfully, my wife showed up with some food right after this picture was taken. If she hadn't I probably would have been banned from checking out more games from the (super-awesome) CABS library.
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  • Posted Thu Feb 17, 2011 4:31 pm
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Matt Vollick
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It looks like to me the box in the first picture is closer to the camera and that's why it looks larger.

But yeah, that guy in blue needs to learn how to hold cards.
 
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  • Posted Thu Feb 17, 2011 5:14 pm
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Sean Ross
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Here's a non-promotional picture of people playing Haggis:

Doesn't really give the sense of a "roller-coaster of emotions"; cosy looking pub though....
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  • Posted Thu Feb 17, 2011 6:47 pm
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Scott Slomiany
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Granted, it's not about beards or anything..but trust me as an owner of this version, the parts to this version of Acquire ARE JUST NOT THAT BIG!
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  • Posted Wed Feb 23, 2011 7:21 pm
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Ender Wiggins


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Benjro wrote:
If I have to start defending my beard again I might cry.
Benjro wrote:
It looks like I'm about to take a bite out of the box. So I conclude that gamers can become hungry enough to eat games at conventions. Thankfully, my wife showed up with some food right after this picture was taken. If she hadn't I probably would have been banned from checking out more games from the (super-awesome) CABS library.

It's an admirable beard, and certainly several notches in quality above `designer stubble'!

Thanks for sharing some of the back story behind the picture!
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  • Posted Fri Mar 18, 2011 4:55 am
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Ender Wiggins


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Here's another great example of some amusing elements in promotional pictures. Check out some of the images used to promote The Officially Licensed Settlers of CatanĀ® Table here:

Deceptive Merchandising: Amusing Lessons From Promotional Pictures Of Games (Part 2)

 
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  • Edited Tue May 24, 2011 4:53 pm
  • Posted Tue May 24, 2011 4:53 pm
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Andy Andersen
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Marketing = beautiful people
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  • Posted Thu May 26, 2011 10:10 pm
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