Everyone in Dry Gulch is trying to make the old west town a success by building up the town. The board shows an empty town, available lots beckoning the (2-6) players to build up a thriving community. Each player has a hand of resources. These resources are used to build buildings on the board, and hence expand the town.
There are also a deck of event cards, which signify daily life in Dry Gulch...the gunfights, the stagecoach rolling into town, the Madame buying a new hat, and the like. There are also events that can be taken your hand and played during a later turn, so that you can vandalize another business, or set it on fire, or other typical old west behavior!