The game is about the Klondike gold rush --and how to profit from it! You can either go out to the fields and pan for gold or invest in (buy up) the various services (hotels, supply stores, etc.) that will fleece the gold panners...Richest player wins, of course.
Pierre Francis de Marigny Berton (July 12, 1920 – November 30, 2004) gave his endorsement on the box. He was a celebrated Canadian author who, to some extent, was most noted for his books about the Klondike Gold Rush.