This is billed as the "Visual Trivia Betting Game".
On their turn, a player attempts to identify an image. If successful, the player is given the option to answer a trivia question about it. The player may also auction off the right to attempt to answer. Before the question is read, the answering player first bets on their ability to answer. A correct answer wins the bet and collects the card. Bonus points are given for collecting sets of cards. Most points wins.
Home Page: http://www.eyeknowgame.com/