From the back of the box:
Play dress-up with your friends as you collect fancy jewelry from the jewelry box. Collect your own matching color necklace, bracelet, ring, and earrings. But beware the Black Ring! If you get it, you must get rid of it before you can win. When you have all of your jewelry plus the crown, you win the game! Then you'll be pretty as a princess - the Pretty Pretty Princess!
Pretty Pretty Princess is a roll and move game where players put on costume jewelry when they land on the appropriate locations on the board. The target audience is very young girls.