From back of the box.

Without regulars like Champagne Charlie and Saucy Sue nothing happens in Times Square. Sue goes where she wants, but her bodyguards try to steer her toward one place or another. Hot spots try to attract the rich and famous for they know others will follow them. It is even better if the rich and famous become regulars. Handsome Hal is another regular on Times Square that businesses want to attract. And if a place can get Dancing Deb as a regular...

Players use cards to move the figures along the street, seeking to have these regulars in their places and away from their opponents spots. The winner will be the player who has the most success in attracting customers to his places.