Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold.
In 2008, products certified with FLO International's Fairtrade certification amounted to approximately US$4.98 billion (€3.4B) worldwide, a 22% year-to-year increase. While this represents a tiny fraction of world trade in physical merchandise, some fair trade products account for 20-50% of all sales in their product categories in individual countries. In June 2008, Fairtrade Labelling Organizations International estimated that over 7.5 million producers and their families were benefiting from fair trade funded infrastructure, technical assistance and community development projects.
The response to fair trade has been mixed. Fair trade's increasing popularity has drawn criticism from both ends of the political spectrum. Marc Sidwell sees "fair trade" as a type of subsidy or marketing ploy that impedes growth. Segments of the left, such as French author Christian Jacquiau, criticize fair trade for not adequately challenging the current trading system.
You know what my days used to be like? I just tested. Nobody murdered me. Or put me in a potato. Or fed me to birds. I had a pretty good life. And then you showed up. You dangerous, mute lunatic. So you know what? You win. Just go. Don't come back.