(March 2007) from the website:

How It All Started…

The story of All Things Equal is one of drive - more than 50,000 miles of driving to be exact. Since 1997, Eric Poses has been at the wheel of a one-man operation - selling products out of his car, meeting with store managers, performing in-store demos for customers, and making frequent stops at campsites and coffee shops countrywide to get the word out.

Today, All Things Equal products have grossed more than $10 million in sales, while outperforming competition from the largest names in the business.