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I was extremely surprised to find this at Target tonight for $10. I hadn't seen the smaller version "Ramses Return" before, so at first I thought I was just reading the price for that one, but then I saw the tag for that marked clearly at $7.49.
When I got home, I checked, and sure enough, Target.com also has it for $9.99. Even Amazon has it for $12.99 (down from $30 retail).
I also think the packaging is slightly different from what I remember seeing before... It now says "co-created by Reiner Knizia" on the front, rather than simply "Reiner Knizia" (in slightly smaller type). I wonder if there are other differences inside the box.