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Asmodee to Acquire Polish Publisher Rebel

W. Eric Martin
United States
North Carolina
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From gallery of W Eric Martin
Have you been betting with other gamers which company Asmodee would purchase next? If so, whoever had their money on Polish publisher Rebel can soon collect as the Asmodee Group — the official name of Asmodee — has announced that it's entered into "exclusive discussions to acquire REBEL SP. Z O.O." — the official name of Rebel. (You might recognize the phrase "exclusive discussions" from the mid-2016 announcement that Asmodee was going to acquire F2Z Entertainment, owner of Z-Man Games. That phrase means only that no one else is competing with Asmodee to acquire this company.)

Here's the press release about the deal issued by Asmodee North America:

Founded in 2003 by Piotr Katnik, Rebel distributes boardgames and hobby products and has been a long-standing distributor of the Asmodee Group studios and partners.

The synergy between Asmodee's catalogue and Rebel's operations in Poland is a great opportunity to bring new games, from the Asmodee Group studios and from all Asmodee partners to this market.

Thanks to this operation, Asmodee will have a direct access to the fastest growing game market in Europe of a size of 95M€.

"We are delighted to establish a deeper partnership with Rebel and strengthen our position in Poland. Rebel and Asmodee have been partners for more than 10 years and this next step will allow us to bring our boardgames and those of our publishing partners to a new level in Poland." said Stéphane Carville CEO of Asmodee Group.

"We are proud to join the Asmodee Group, with which we share the same philosophy: a focus on great games. The Polish market is very demanding and wants top quality products and service. As a part of the Asmodee Group we will be able to strengthen and diversify our boardgame and cardgame ranges enabling us to bring the very best games from the hobby market to the largest possible audience in Poland." said Piotr Katnik, CEO
of Rebel.
One note about that "fastest growing game market in Europe" line: While creating listings for the Small World: Power Pack expansions in January 2018, I was curious about the different versions of the games being released: English, German, French, and...Polish. I have no way to judge the size of the markets from where I sit except through details such as these. After all, if you want to make more money as a publisher, one way to do that is to release games in the languages that you think will lead to the greatest return.

A second note comes courtesy of the Polish version of the announcement on the Rebel website, which begins: "Established in 2003 by Piotr Kątnik and Paweł Piechota, Rebel is a distributor of board games and accessories, including products from the Asmodee Group and its partners for many years." I don't know why Paweł Piechota would be listed in one announcement and not the other, but I wanted to point out the disparity.
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