It started as a simple campaign intended to challenge the existing board gaming community to spread awareness ourselves. It took on a life of its own quickly and has continued to grow from there.
The main idea of this campaign is to show non-gamers first hand in a non-threatening way that there many types of interesting games for adults. We want the world to know that gaming is not just Monopoly for kids and D&D for teenage boys. This campaign is about evolving the gaming stereotype to a modern understanding of the community and its diversity.