In response to the OP and to any who find them self asking the same in the future here's a photo of kickstarter and retail boxes and shrink wrapped games from those boxes
Some KS shipping boxes had red labeling, instead of yellow, unless i am sorely mistaken. The difference was that one (yellow?) contained the Pocket Edition and the other didn't. That was relevant for those who bought 2+ copies - only one of them contained a Pocket Edition.