I am sorry for the delayed posting of the interview with David Brashaw & Leonard Boyd. They have been very patient while I wrestled all kinds of technical issues getting that recording edited.
Not only was the sound quality off, but because of some strange file issues part of the file kept disappearing while I was editing it so I had to start the process over like four times.
So yeah, they were great guests and I'm really looking forward to getting my hands on this game.
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Also, there is one other promotional event/item that I thought was particularly cool even if it wasn't part of the board game industry. For HBO's Game of Thrones they did some pretty cool promotions that I wish I'd been able to participate in. At one point they sent out scent boxes with smells from the series, and they also had some event where they served food from the series. Pretty wild!
Imagine a trading in the Mediterranean game where as a promo you received a cool little spice bag that you could hang from your car rear view mirror or keep near your board games to make them smell spicy.
In my mind, there's two kinds of promos: those that change gameplay, and those that don't. I'm not a big fan of those that change gameplay, for the same reason I don't like house rules and, to some degree, expansions: rules consistency. I play games with a lot of different people, and a lot of different people's copies of a game. When I move from one game group to the next, I'd really appreciate it if the rules to games didn't change. I have enough to remember already.
As for the second type, I'm all for upgraded components, better player aids, upgraded storage solutions, wearables, etc.
Erik, I agree that Queen's Gambit was one of the best Star Wars games ever and it was GREAT eye candy, but the game just fell apart for me when I realized that the Jedi/Sith battle is so dominant. You can't focus on it 100%, but if you focus on it as much as possible, you're nearly guaranteed victory.
The only kind of promos I care about are those that are essentially mini-expansions and those the allow you to pimp your game. I have no problem with promos, but I think publishers should avoid promises of exclusivity. While exclusive promos may sound like a good way to increase initial sales, in the long run, if the game and promo are popular, having run a exclusive promo will only produce headaches. You either keep your promise and irritate people who can't get the promo at a reasonable price or offer the promo again and anger the people who got the original promo with the understanding it would be rare.