My thought was to make it worth always worth +1 points in addition to becoming the dealer. That way people would look for it...
Anyone have a better idea?
I was thinking the dealer could also draw the quest token (without knowing which quest will be chosen), then draw three special cards and choose one of them to be played. The other two would be shuffled/given back to the pile of special cards, while the used one would be removed from the game after the round.