"The Sega Saturn (セガサターン) is a 32-bit video game console that was first released on September 23, 1994 in Japan, May 11, 1995 in North America, and July 8, 1995 in Europe. The system was discontinued in North America, Europe, and Australia in 1998, and in 2000 in Japan.
While the system was popular in Japan due to its successful marketing such as with the character Segata Sanshiro, it failed to gain a similar market share in North America and Europe against its competitors PlayStation and Nintendo 64.
According to a July 2007 GamePro article, the Saturn sold 9.5 million units worldwide."
Source: Wikipedia, "Sega_Saturn", available under the CC-BY-SA License.