Tengen was a video game publisher and developer that was created by arcade game manufacturer Atari Games. Atari had been split into two distinct companies. Atari Corporation was responsible for computer and console games and hardware and owned the rights to the Atari brand for these domains. Atari Games was formed from Atari's arcade division, and were able to use the Atari name on arcade releases but not on console or computer games. When Atari Games wanted to enter the console-game market, it needed to create a new label that did not use the Atari name. The new subsidiary was dubbed Tengen, which in the Japanese game Go refers to the central point of the board (the word "Atari" comes from the same game). Tengen then made an agreement with Namco to bring some of their Famicom games to the Nintendo Entertainment System in North America before Namco opened its own North American branch in 1993. Tengen also released games by Sunsoft (another developer without a North American branch).